Benefits of Using an Agency Management System over a CRM
In the insurance industry you are likely going to need either an Agency Management System (AMS) or Customer Relationship Management (CRM) software to manage your book of business. Regardless of the system you use, you need to make sure it is easy to use, can track policies and handle basic commissions. A generic CRM can handle some of this, but usually requires it to be heavily customized. An industry-specific platform like Captasoft Insurance Management Software (IMS) will have these capabilities built directly into the system so that you can easily track all the information you need in one login.
A generic CRM such as Capta CRM can be a good place to start. This cloud based system allows you to easily import your contacts and maintain basic information such as name, contact information, and a notes history. However, they will be lacking when it comes to client and policy tracking.
Insurance Client Tracking
Maintaining accurate records of your insurance clients is necessary with all insurance agents. Keeping track of all of your client’s policies is critical for the success of your agency. A generic CRM will likely be just fine for this task. However, you are going to need something to track the policies and this is where a CRM software will come up short.
Insurance Policy Tracking
Keeping track of all of your insurance policies is critical for the success of your agency. A generic CRM will likely not be able to track your policies in a way that makes sense without being heavily customized which can be expensive.
This is one way an AMS can serve an insurance agent better. Captasoft IMS can track all of your policies sold to both individuals and groups. It’s easier to stay on top of your policies with automated triggers that will send reminder emails so you know a policy renewal date is approaching.
An AMS like Captasoft has been tailored to accommodate many different types of insurance markets including personal, commercial, life & health, as well as specialty insurance such as marine and aviation insurance.
With a CRM, this may be more difficult because policies, carriers, and clients may not all be tied together, so you may have to run various reports then cross-reference between them all. This results in a very time consuming process. With an AMS, you have everything tracking together in one cohesive unit so you can pull one report with all the information you need.